highlights
Royal Enfield sales increased in April 2023.
28% jump in domestic sales.
Hunter 350 became Royal Enfield’s favorite motorcycle.
Royal Enfield April 2023 Sales: Motorcycle manufacturer Royal Enfield reported an 18 percent increase in total sales for the month of April 2023. The company sold 73,136 units last month, while the company sold 62,155 units in April last year.
The company’s domestic sales are expected to increase 28 percent from 53,852 units in April 2022 to 68,881 units in April 2023. However, motorcycle exports in April 2022 fell by 49% to 4,255 units in the previous month, compared to 8,303 units.
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Royal Enfield CEO B. Govindarajan said the company entered fiscal 2024 with confidence after performing well in fiscal 2023. He said to establish Royal Enfield as a global motorcycle brand, the brand recently introduced its Hunter 350 and Scram 411 motorcycles to the US and Latin American markets. Govindarajan said he was sure these bikes would work well and strengthen the company’s position in overseas markets.
Last month, the company announced it would be opening assembly plants in Nepal and Bangladesh very soon to expand its global footprint. The company will export its semi-finished motorcycles from India to these countries. Royal Enfield is present in more than 40 countries in the mid-size motorcycle category from 250cc to 750cc.
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Royal Enfield’s new bike Royal Enfield Hunter 350 is very popular among the people of India. The company launched this bike in August 2022 and in just 6 months more than 1,000 units of this bike were sold. Hunter 350 was launched in modern muscular retro style which is very popular among customers.
The company sells this bike in countries like France, Germany, Italy, United Kingdom, Argentina, Colombia, Mexico, Australia and New Zealand. Royal Enfield Hunter 350 uses a 349 cc single-cylinder, air- and oil-cooled, fuel-injected engine. The starting price for this bike is Rs. 1.50 lakh (ex-showroom).
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Tags: car sales, bike news, bike news, Royal Enfield
FIRST RELEASED : May 03, 2023 3:04 PM IST